1.      General Information

Title

Capacity building and scale up with glass bottle of  Kathmandu university aKUa bottling unit

Project Period

14 months

Budget
(NRP)

Total

KOICA Grant

Matching Fund

Cash

In Kind

6,806,054

4,965,054

1,841,000

Host Institution

Name

Kathmandu University

Phone

Website

Address

Principal Investigator

Name

Anup Luitel

Department

Pharmacy

Position

Assistant Professor

Mobile Phone

9851125398

E-mail

anup.luitel@ku.edu.np

2.      Description

Background

The aKUa is developed service for delivering purified drinking water within the Kathmandu University in 2073 B.S .aKUa provides the service for delivering purified and quality drinking water to the students and faculty members at Kathmandu University at their preferred time and place. The organization aims to be the marketplace for its own selected water plans which comes under their terms and conditions.

The organization primarily focuses on its marketing strategies offering water to the customers who require quality drinking water at their selected delivery time and place. The facility that aKua will utilize is located in Kathmandu University Dhulikhel, Kavre.

Target market is a group of customers that has a similar need for a product or service, money to purchase the product or service, and willingness and ability to buy it. The target market of any company will never be everyone even though it may benefit everyone.

aKUa water will employ direct distribution strategy with KU affiliated colleges, different schools (law, engineering, management, medical science, education, science and arts) and hostels of Kathmandu University. This distribution strategy will be executed by the Aquatic Ecology Centre i.e. the head office of aKUa itself. The availability of different bottle sizes (500ml, 1liter) and water jar (20liters) has provided an added benefit in the success of the product. The firm’s future plans of expanding its product in the government offices of Banepa, Dhulikhel and Panauti will help to achieve the long term goals of the firm

Objective(s)

a.         To increase sales by 20% within 6 months.

b.        To change the packaging material into glass container from plastic.

c.         To build brand awareness.

d.        To target new customers i.e. Hotels, Restaurants.

e.         To enhance the customer relationships.

f.          To improve internal communications in the organization.

g.        To increase profit within a year.

Major Activities

Upgrade from plastic packaging to glass packaging of aKUa

3.      Outcome

Final Outcome(s)

* Fill out where applicable.

Indicator

Quantity

Measurement Method

Final Report

1

Academic Paper

Prototype/Product

1

Patent

Manual

Etc.(         )

Expected Impact

Upgrade from plastic packaging to glass packaging of aKUa