Half Day Workshop on Market Research September 4, 2022

Kathmandu University-Integrated Rural Development Programme/ Nepal Technology Innovation Centre (KU-IRDP/NTIC) has successfully organized half day workshop today on Market Research under School Based Enterprises (SBE) program. The workshop was held at Mini Auditorium, Kathmandu University at 9:00AM.

The main objectives of the program are:

1. To provide the overview of human centric product and service design
2. To enable the participants in branding the product
3. To provide the pricing mechanism for the product

The program started by welcoming all the participants by the Program lead, Mr. Dipesh Karki with the opening remarks from Prof. Dr. Janardan Lamichhane, Chairman of the Steering Committee of IRDP/NTIC. After that, the program was conducted by the resource person from KUSOM Assistant Prof. Roshee Lamichhane & Assistant Prof. Sabina Baniya Chhetri. The participants of the workshop are the SBE grantees and R&BD grantees of NTIC. The workshop was very fruithful as the participant were provided hands on exercise for Market Research, Empathy Mapping, Customer Segmentation, Targeting and Positioning.